Google has given Millions upon millions of advertising dollars away to aid important causes and this is no different. With Google Grants the are offering In-kind advertising for non-profit organizations at no charge.
“The Google Grants program supports organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts. ”
It’s amazing what a search engine can do!
With the award of free AdWords some of the notable results has been:
- Room to Read, which educates children in Vietnam, Nepal, India and Cambodia, attracted a sponsor who clicked on its AdWords ad. He has donated funds to support the education of 25 girls for the next 10 years.
- The US Fund for UNICEF’s e-commerce site, Shop UNICEF, has experienced a 43 percent increase in sales over the previous year.
- CoachArt, supporting children with life-threatening illnesses through art and athletics programs, has seen a 60 to 70 percent increase in volunteers.
For organizations that are awarded Google Grants they are entitled to at least 3 months of in-kind advertising.
Learn more about Google Grants:
Quick Tour: how AdWords works for you
Program Details: who’s eligible and how to apply
Program FAQ: frequently asked questions
Google AdWords: guidelines and tips to optimize your ad results
Google Grants Recipients: view our list of current grantees
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