Facebook, the social network among college students is reported to be very much for sale. The reported asking price from a Business Week article is set at 2 Billion dollars. That sounds like a whole lot of money compared to what Fox paid for MySpace last summer (500 million USD), but in all do respect Facebook has 85%+ of college students in United States and is growing International rapidly.
It’s really hard to compare the two. Facebook is an exclusive social network, for members only so it won’t ever achieve the massive page views or the high search engine rankings that MySpace would; But, Facebook is a golden source of media for marketers to hit the college student’s demographics and that is indeed very valuable.
Being a recent graduate from a University, I understand the hype. I myself personally don’t use Facebook often, usually when I am requested to add a buddy or received a sent a message. However, among University students it’s their life. They use it as a source of communication between friends and groups, a way to keep up on social events, and a medium to voice their opinions. As the community continues to grow, in the long run, it just may prove to be more valuable the MySpace. So I won’t be the one to question it’s value at 2 Billion just yet.
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