Google announces the release of Trends, an analysis tool that allows you to see how often specific search terms are being entered into the Google search engine. These queries are compared in a number of ways, from your average line and bar charts to more advance graphs. The only draw back is that it does not include blogs like Google Finance.
With that said, Serach engines impact how brands are precieved. As a marketer Google trends is a wonderful tool for me. It helps me analyze and understand how people are searching for brands and its competitors. Not to mention the PR measurements with its news volume tool and major events that explain the trends.
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