Buying a car in America is (usually) never a good experience, car salesmen always looking to up-sell you accessories / features you don’t need and basic negation of term / price of vehicle is not for the faint-of-heart. Having been through the process of purchasing both new and used cars, I am speaking from first hand when I say it takes a good amount of effort to get a good deal. Sticker Price is usually what all dealers profess their price is and your job is to lower that price as much as possible. Of course there are cases when the Asking Price is higher than Sticker Price, but your key to getting the best deal is researching the current demand and having the data to backup your offer. TrueCar is making that effort easier on the consumer, they collect and analyze data from 25% of the automotive sales in the US and they paint a clear image of what cars are really selling for.
You enter your zip code and search for the make and model of car you are looking to buy. TrueCar weeds through the data and provides you with an easy to read bell curve, showing you the average paid relative to the vehicle’s Dealer Cost, Factory Invoice, and Sticker Prices. They also provide sales history for the past six months so you can get a picture of where the price is heading. Their interface is very intuitive and the service they provide is very beneficial to consumers. It’s free and a must for anyone looking to purchase car.
[Via TechCrunch]
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