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27
Jan
2006

Promoting Your Site? 5 effective methods

posted by Tommy
file under Marketing / Ads
  1. Get high rankings on search engines
    1. Good use of Keywords and key phrases (Don’t over stuff or do more damage than good, use only ones that actually reflects the site
    2. A good number of incoming links from quality sites
  2. Create a Buzz (word of mouth)
    1. Offering something new and exciting can often draw attention to your site. Think about how you can differ your work from others.
  3. Retain your visitors
    1. Don’t let any visitors get away. Offer a unique product coupled with a ease of use can often appeal for visitors to return.
    2. The web is Interactive so Provide an interactive expericance
  4. Pay Per Click Engines
    1. Wont bring you a whole lot of traffic but if done properly, it can offer a strategic advantage
    2. Ex:If you are bidding $0.30 for the keyword ‘pencil’, each sale of a box of pencils brings you $10 profit, but if only 1 in 100 clicks for the keyword ‘pencil’ brings you a sale, you are spending $30 for each sale of $10, which is losing you a large amount of money.
  5. Strategic Linking
    1. non-reciprocal over reciprocal Links
    2. Article/ Entry submission, where other sites reprint your content on their sites.
    3. Use of an Affiliate Program, offering others an incentive to carry your link on their sites
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