Rebranding is often a difficult stage in a company’s life cycle when they realize a change in their image is necessary for future successes.
Intel, one of the world’s largest chip makers has recently decided to undergo rebranding after a 37 year run with its well-known “Intel inside” logo/ slogan. They are trying to shift their image of being a PC chip producer to emphasizing the whole company, “leaping Ahead in Consumer Products.”
The Change wont be easy, especially after the enormous success they have had in the past with the the “Intel Inside” tageline. However Intel felt that it was necessary for them to establish themselves in the consumer products market, which they are already penetrating into. The real growth in the next five years are in cell phones and mobile devices so I believe Intel is extremely wise in differentiating themselves from AMD (their major competitor in the chip manufacturing industry) early and focusing on platforms rather then individual chips .
To ease the process of rebranding Intel have said that a marketing program will be produce to retain the the tagline of “Intel inside” to help PC manufactures advertise products that use its chips.”
Expect Chief Executive Paul Otellini and the Intel family to unveil the new campaign during Consumer Electronics Show in Las Vegas next week…
For more information Visit Intel on the web
