01
Feb
2008
With the proliferation of YouTube and the millions of video sharing sites, videos online have become a huge marketing tool (Viral Marketing). They are, in some cases, very inexpensive to produce, compared to a TV commercial; however, not all videos that get posted go viral. To ensure your video goes viral I have compiled 10 tips that may aid you along the way.
- Make it funny, entertaining, interesting, risky, and/or topical. Keep it simple and ensure people will want to talk about it.
- Integrate the brand ever so often so that your views will also remember what it was for.
- Make it relevant for your targeted audience.
- Make it easy to distribute.
- Ben very creative and don’t underestimate your audience.
- Don’t make your views feel like they are being sold to.
- Set a realistic budget for your production and distribution.
- Choose the appropriate seeding sites / partners.
- If possible, host the content on your own site or servers.
- Make sure you test final product intensively before going live.
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