Archive for the Business Talk category.
Making money by waiting. Business Week reports that entrepreneur, Herve Aimable is running a service in New York called Wait For Me. The services is exactly as what it sounds like. He hires people to wait for his clients. Services range from waiting for the cable guy to standing on long lines (i.e. for an iPhone). Each four-hour block costs $250.Never in my wildest dreams could I have thought that waiting could be profitable. This just proves that with a bit of creativity anything is possible.
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With the proliferation of YouTube and the millions of video sharing sites, videos online have become a huge marketing tool (Viral Marketing). They are, in some cases, very inexpensive to produce, compared to a TV commercial; however, not all videos that get posted go viral. To ensure your video goes viral I have compiled 10 tips that may aid you along the way.
- Make it funny, entertaining, interesting, risky, and/or topical. Keep it simple and ensure people will want to talk about it.
- Integrate the brand ever so often so that your views will also remember what it was for.
- Make it relevant for your targeted audience.
- Make it easy to distribute.
- Ben very creative and don’t underestimate your audience.
- Don’t make your views feel like they are being sold to.
- Set a realistic budget for your production and distribution.
- Choose the appropriate seeding sites / partners.
- If possible, host the content on your own site or servers.
- Make sure you test final product intensively before going live.
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Rebranding is often a difficult stage in a company’s life cycle when they realize a change in their image is necessary for future successes.
Intel, one of the world’s largest chip makers has recently decided to undergo rebranding after a 37 year run with its well-known “Intel inside” logo/ slogan. They are trying to shift their image of being a PC chip producer to emphasizing the whole company, “leaping Ahead in Consumer Products.”
The Change wont be easy, especially after the enormous success they have had in the past with the the “Intel Inside” tageline. However Intel felt that it was necessary for them to establish themselves in the consumer products market, which they are already penetrating into. The real growth in the next five years are in cell phones and mobile devices so I believe Intel is extremely wise in differentiating themselves from AMD (their major competitor in the chip manufacturing industry) early and focusing on platforms rather then individual chips .
To ease the process of rebranding Intel have said that a marketing program will be produce to retain the the tagline of “Intel inside” to help PC manufactures advertise products that use its chips.”
Expect Chief Executive Paul Otellini and the Intel family to unveil the new campaign during Consumer Electronics Show in Las Vegas next week…
For more information Visit Intel on the web
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Do majors matter in college? Yes! While a college degree may help you in the job market. Curtain degrees will open doors and prepare you for the jobs of the future. Sure you go to college so that you can get the job of your dreams, but in most case that doesn’t always work. What you many want to do may now longer be in demand, thus choosing a major is very important.
Top 3 most useful Majors given the current market conditions today:
Foreign Language & International Relations
With the emerging markets in Asia growing rapidly, studying Chinese and other Asian languages my be deem useful in the job market. A global economy is upon us and understanding other languages, cultures, and political systems is necessary for you to stay competitive in the job market.
Physical Therapy
The baby boom generation is getting old and there will be a heavy demand for health care for these individuals.
Engineering
Shortages existing in many industries and many companies are looking abroad to fill these shortages.
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The Polls are in, E&Y earns top ranking! Vault editors have just released a the updated and expanded 2007 edition of the Vault Guide to the Top 40 Accounting Firms. This new edition features Vault’s second annual Top 40 Accounting Firms rankings, based on surveys of 370 accounting professionals.
I have always like E&Y, the best of the big four in my opinion. All you accounting Bingers have look at the ranks…..
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Apple has reported their earnings for their third quarter, and their on the up and up. Their posted revenues of $4.37 billion with a profit of $472 million place this quarter as the second highest earnings and sales ever done in a quarter for Apple Computers (The Company). That’s a lot of iPods, about 8,111,000 iPods, with sales of 1,327,000 Macs (75% of which were Intel Macs). This represents a 12% growth in the sales of Macs and a 32% increase in iPod sales, over a year ago.
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It’s been spotted on Gisele Bundchen’s Website that she has taken part in a recent Apple Project, an ad I’m thinking…
It specifically states : ‘Gisele fotografa campanha para a linha de computadores da Apple, MAC (Macintosh), nos Estados Unidos.’
From my 3 years of Spanish in High School I’m guessing that translates into ‘Gisele has been photographed for an ad campaign on Apple’s line of computers MAC (Macintosh), in the United States.’
It’s just amazing what Apple has done in that last few years. Its gotten to the point that Super Models are associate with Geeks. I love that kind of world!, I’m a Geek rightfully in my own mind and who doesn’t want a super model.
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Blogging is an effective tool for businesses or simple minds alike that want to draw attention to a subject matter. Whether it be an idea, a product, a service, or a brand it’s up to the publisher of the blog itself.
A blog is easy to start even if you’re not familiar with technology and it cost little or nothing at all. Yahoo, and Google (blogger) provide a platform that’s free of charge and very easy to set up. It takes just a matter of opening an account, choosing a template and providing the content. At the basic level there’s really not much more to it then that. For advance users I would suggest Word Press (What I am using at the moment), it’s the blogging platform by choice, its easy to setup and what it can do is endless.
One thing to keep in mind is to promote your blog. Just like anything else it needs marketing in the beginning, and soon after it can serve as marketing tool. One way to promote blog is by engaging in the use of tags. By registering with a tagging service such as Technorati.com you can easy build traffic. A tag is basically a label you give your blog or post. Anyone that subscribes to that tag will receive your blog or post thus generating more exposure for you, the publisher.
In keeping with good practice, a blogger should update their blog regularly, especially if you’re a business. A dedicated writer is preferred, or at least a constant voice between several contributors. And you should never hesitate to solicit information, remember that is the whole point of a blog to spread your ideas and get user feedback.
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Check out Apple’s new line of Ads that compare the PC to a Mac. It really does makes sense to switch from a PC to a Mac. The results speak for itself. Check out all of Apple’s at at there official website.
Tags: Apple, Apple Ads, PC vs Mac
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