Ralph Lauren is making window-shopping a reality. Projected on the window of the Ralph Lauren Madison Avenue store is a 67-inch image of items, impulse shoppers can get now get what they want almost immediately. Customers can shop even when the store is closed by clicking on the window glass and utilizing the credit card swiper mounted to the outside of the window.

“A projector beams the images onto the window pane from the inside of the shop, while a thin touch foil mounted on the glass powers the touch screen. The store plans to keep the display up through September 10, though if it succeeds in boosting sales or buzz significantly, Polo Ralph Lauren will roll out the window displays to other stores, a spokesman said.”